Knowledge Center

Basic Steps to Promote your Website

Marketing a business website can be a daunting and complex task. Website promotion needs a lot of perseverance, diligence, tolerance and understanding. It also requires the user to have complete knowledge of what is going on with different search engines - especially Google. The task of promoting a website on the internet is primarily called internet marketing. It is basically a broad mix of online tools and components that businesses or individuals can use to market their websites on the web. There are several tools and components that can help one improve a website’s presence, these include Search Engine Optimization (SEO), Social Media Optimization (SMO), Article Marketing and Google Adwords. Let’s discuss in brief about them.

Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of making a website rank higher on various search engines (Google, Yahoo, Bing). It is a technique that helps search engines find and rank a website higher than others in response to a search query. Search engines, like Google, Yahoo and others are designed to search the Web based on keywords as entered by a user. SEO is about optimizing the content so that it is discovered in search engine results. For example if a user types a word ("domain registration") in the search engine, the search engine searches for those words over the web and displays results of those websites that have the highest frequency of those words.

Social Media Optimization (SMO)

The main idea behind Social Media Optimization (SMO) is to get as many sites to linkback as possible to your site using the readily available social media platforms like Facebook, Twitter, LinkedIn and others. It also includes blogs, forums, RSS syndication sites, press release aggregators, and article hosting sites. The end goal of SMO is to drive traffic to a site and generate backlinks for it.

Article Marketing

Article Marketing is about writing quality articles related to your business, products or services. It’s about exposure and pre-qualified traffic/visitor attraction back to your website. Article marketing is based around educating and providing resources to people who search for such information. This means creating articles, reports, bulletins and/or white-papers in the area that you specialize in and providing them to people who look for this information.

Google Adwords

Google Adwords is Google’s online advertising program that enables marketers to promote their products and services online. This is one of the best ways to advertise your business to a wide network online keeping your budget under control. Adwords help you to reach out to your customers exactly when they search for the products or services similar to what you are also offering.

Net4 is also offering free credit worth Rs. 2500 to its customers who buy web hosting with minimum 500MB space, or buy an Easy-Site package. You can use this free credit to promote your business online. In case you have already made your purchase, you simply need to set-up your Google Adwords account and redeem the coupon code received to get the free credit. So get started with a website generate business queries instantly by performing the above mentioned tasks.

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