Knowledge Center

Promote your Website Online with Google Adwords

Google Adwords is Google’s online advertising program that enables marketers to promote their products and services online more effectively and efficiently. This is one of the best ways to advertise your business to a wide network online, keeping cost within the budget. Adwords helps you to reach your customers when they search for products and services that you are offering. For example, if you search for ‘domain registration’ in the Google search bar, it will display the search results and display ads related to your search at the top as well the right side of the page (shown below).

Here are some of the key advantages of advertising with Google Adwords:

  • Relevance: As explained earlier your ads are shown exactly when your potential customers are looking for related products on the search results. This makes these ads very relevant to the users who are more likely to click on them. Apart from targeting specific keywords relevant to your business, you may show ads on the basis of other factors like locations, age-groups, languages etc.
  • Pay per Click: The biggest advantage of Adwords is that you pay only when someone clicks on the ads. Unlike traditional advertising, Google does not charge you for showing ads that are not clicked on. Gone are the days of spending huge amount of money on ads that your potential customers wouldn’t even see.
  • Control: Adwords provide you complete control of your ads and costs. It provides you all the tools to optimize your ads and manage costs so that you get the best return on your investment. It tells you what ads are working well and which are not; so that you can make appropriate changes in your campaign for better performance. It also allows you to control your costs so that you do not run out of budget. It also provides tools like Keywords Tool, Conversion optimizer, placement tool to optimize performance at the best possible cost.
  • Measurement: Measurement and Analytics is an important part of a marketing campaign. Google Adwords provides you the best tools to measure performance of your online marketing campaign. It allows you to analyze the effectiveness of various campaigns ,ads, specific keywords, placements and measure important parameters likes no. of visitors, cost per visitor, cost per campaign, cost per enquiry, and cost per sale. This helps you optimize your campaign for better performance and increase marketing Return on investment (ROI).